Google Ads

PPC Strategy In Uncertain Times

August 20, 2020 • 3 min read

Very few of us, if any, have managed to remain untouched by COVID-19. Virtually everyone has been affected to one degree or another, sometimes physically and sometimes financially. Business owners are no less vulnerable than anyone else. Whether you run a large business or a small one, you may be wondering about the best way to manage your digital marketing, specifically your pay-per-click (PPC).… Read more

Digital Marketing • Google Ads

Selling More Online With Google And Shopify (VIDEO)

June 17, 2020 • 31 min read

Hit Full Screen in the bottom right of the YouTube player! Enjoy as we dive into some of the channels of Google Ads to help you sell more online with Google. Video Transcript Cassandra: So I’m just going to get this recording, so if you’re here and you need to duck out early, don’t worry about it, we will be sending out a followup email with the recording so you can keep an eye on it.… Read more

Google Ads

What Are The Most Expensive Keywords On Google Ads In 2020?

May 16, 2020 • 2 min read

How do you turn $2 into hundreds or even thousands of dollars in a day? Your first thought might be to dismiss the notion that such a thing is possible, but Google does it every single day with keywords. When using Google Ads, Google’s pay-per-click (PPC) advertising platform, you might choose to target inexpensive keywords to stay within your budget.… Read more

Google • Google Ads

Improving Quality Score of Google Ads

May 13, 2020 • 3 min read

Are you concerned about the quality score of your Google ads? If you want to make the most of Google Ads (PPC), you need to have a solid grasp of the Quality Score. This is because your Quality Scores have a huge impact on your paid search campaigns, influencing both cost and effectiveness.… Read more

Google Ads

Google Ad Trends In 2020

December 17, 2019 • 5 min read

It’s that time of year when we start to consider the recurring question: what are the trends to be aware of for the coming year? In order to stay competitive—and preferably stay ahead of the pack—it’s important to be aware of emerging trends in order to adjust strategies (and budgets) accordingly.… Read more

Google Ads

What You Need to Know About Google Shopping

October 10, 2019 • 2 min read

Google Shopping is now live, and if you haven’t checked it out yet, you may want to do so. If you are unfamiliar with Google Shopping, you might even be wondering what it is (aside from what the name makes obvious).… Read more

Digital Marketing • Google • Google Ads

How do I lower the cost per click in Google Ads?

September 24, 2019 • 3 min read

What is the cost per click? Basically, it’s what you pay to Google when someone chooses to click on your ad. It is calculated by dividing the total amount you spend on Google Ads by the total number of clicks that you receive.… Read more

Digital Marketing • Google • Google Ads

Visibility metrics in Google Ads

August 18, 2019 • 4 min read

While there are excellent metrics to help you identify gaps in visibility and opportunities for growth, it can be a bit difficult to determine precisely which metrics to use. Keep reading to review six metrics we can use to find growth opportunities in search campaigns.