Digital Marketing • Google Ads
November 19, 2020 • 3 min read
It’s amazing how much can change in a year. The world today is not the same one that we knew at the start of 2020. During lockdown, businesses and everyday people adapted to changing circumstances by making use of technology. E-learning, e-commerce, and remote working all surged in popularity, and online social connections flourished.… Read more
Digital Marketing • Google Ads
August 20, 2020 • 3 min read
Very few of us, if any, have managed to remain untouched by COVID-19. Virtually everyone has been affected to one degree or another, sometimes physically and sometimes financially. Business owners are no less vulnerable than anyone else. Whether you run a large business or a small one, you may be wondering about the best way to manage your digital marketing, specifically your pay-per-click (PPC).… Read more
Digital Marketing • Google Ads
June 17, 2020 • 31 min read
Hit Full Screen in the bottom right of the YouTube player! Enjoy as we dive into some of the channels of Google Ads to help you sell more online with Google. Video Transcript Cassandra: So I’m just going to get this recording, so if you’re here and you need to duck out early, don’t worry about it, we will be sending out a followup email with the recording so you can keep an eye on it.… Read more
May 16, 2020 • 2 min read
How do you turn $2 into hundreds or even thousands of dollars in a day? Your first thought might be to dismiss the notion that such a thing is possible, but Google does it every single day with keywords. When using Google Ads, Google’s pay-per-click (PPC) advertising platform, you might choose to target inexpensive keywords to stay within your budget.… Read more
May 13, 2020 • 3 min read
Are you concerned about the quality score of your Google ads? If you want to make the most of Google Ads (PPC), you need to have a solid grasp of the Quality Score. This is because your Quality Scores have a huge impact on your paid search campaigns, influencing both cost and effectiveness.… Read more
December 17, 2019 • 5 min read
It’s that time of year when we start to consider the recurring question: what are the trends to be aware of for the coming year? In order to stay competitive—and preferably stay ahead of the pack—it’s important to be aware of emerging trends in order to adjust strategies (and budgets) accordingly.… Read more
October 10, 2019 • 2 min read
Google Shopping is now live, and if you haven’t checked it out yet, you may want to do so. If you are unfamiliar with Google Shopping, you might even be wondering what it is (aside from what the name makes obvious).… Read more
Digital Marketing • Google • Google Ads
September 24, 2019 • 3 min read
What is the cost per click? Basically, it’s what you pay to Google when someone chooses to click on your ad. It is calculated by dividing the total amount you spend on Google Ads by the total number of clicks that you receive.… Read more
Digital Marketing • Google Ads
How Physical Stores Benefit From the Surge in Online Shopping
November 19, 2020 • 3 min read
Digital Marketing • Search Engine Optimization
November 7, 2020 • 4 min read
Everyone Has a Story—How ‘We’re a Big Deal’ Celebrates Canadian Creatives
November 6, 2020 • 3 min read
