November 19, 2020 • 3 min read
It’s amazing how much can change in a year. The world today is not the same one that we knew at the start of 2020. During lockdown, businesses and everyday people adapted to changing circumstances by making use of technology. E-learning, e-commerce, and remote working all surged in popularity, and online social connections flourished.… Read more
Digital Marketing • Google Ads
August 20, 2020 • 3 min read
Very few of us, if any, have managed to remain untouched by COVID-19. Virtually everyone has been affected to one degree or another, sometimes physically and sometimes financially. Business owners are no less vulnerable than anyone else. Whether you run a large business or a small one, you may be wondering about the best way to manage your digital marketing, specifically your pay-per-click (PPC).… Read more
Digital Marketing • Google Ads
June 17, 2020 • 31 min read
Hit Full Screen in the bottom right of the YouTube player! Enjoy as we dive into some of the channels of Google Ads to help you sell more online with Google. Video Transcript Cassandra: So I’m just going to get this recording, so if you’re here and you need to duck out early, don’t worry about it, we will be sending out a followup email with the recording so you can keep an eye on it.… Read more
Digital Marketing • Google Ads
May 25, 2020 • 3 min read
As digital marketing continues to grow and take a more prominent role in advertising, it is normal for businesses to be wondering just how much of their budget they should be allocated to it. Answering that question, however, requires the consideration of several different factors.… Read more
May 16, 2020 • 2 min read
How do you turn $2 into hundreds or even thousands of dollars in a day? Your first thought might be to dismiss the notion that such a thing is possible, but Google does it every single day with keywords. When using Google Ads, Google’s pay-per-click (PPC) advertising platform, you might choose to target inexpensive keywords to stay within your budget.… Read more
May 13, 2020 • 3 min read
Are you concerned about the quality score of your Google ads? If you want to make the most of Google Ads (PPC), you need to have a solid grasp of the Quality Score. This is because your Quality Scores have a huge impact on your paid search campaigns, influencing both cost and effectiveness.… Read more
March 29, 2020 • 4 min read
Video Transcript Hey, guys. It’s Christian Thomson here from Marwick Marketing in beautiful British Columbia. I wanted to jump on a video and just give you some updates and some tips that you can use for your business during these kinds of uncertain times.… Read more
December 17, 2019 • 5 min read
It’s that time of year when we start to consider the recurring question: what are the trends to be aware of for the coming year? In order to stay competitive—and preferably stay ahead of the pack—it’s important to be aware of emerging trends in order to adjust strategies (and budgets) accordingly.… Read more
Key Google Analytics Reports for Really Understanding Your Ecommerce Business
September 24, 2021 • 4 min read
Digital Marketing • Search Engine Optimization
Why the Pandemic is a Perfect Time to Start a Career in Digital Marketing
May 17, 2021 • 3 min read
