May 21, 2020 • 2 min read
People love Facebook, and people also love shopping, so what happens when you put them together? If your small business is struggling due to recent circumstances with Covid-19, Facebook Shops allows you to connect with customers in a whole new way as they visit your shop, see your story, and make purchases in the relevant apps.… Read more
April 24, 2020 • 3 min read
They say that tough times can bring out the best in people. They can also present new and exciting opportunities for your business. There will always be those who want to help others, and you undoubtedly have customers that would love to continue to support your business and maintain a sense of normalcy in their lives.… Read more
April 19, 2020 • 3 min read
It’s hard to overlook the impact that social media can have on a business. Effective use of these online platforms can provide your company with a great boost while failing to connect with your followers might have a negative impact. You may already be using Instagram for business, and if so, you are probably familiar with Instagram Stories as a great means of interacting with your audience, especially the younger members.… Read more
Digital Marketing • Google • Search Engine Optimization • Social Media
March 19, 2020 • 4 min read
Your website needs traffic, but what is the best way to get it? For many, the first choice is Search Engine Optimization (SEO). In fact, they might not even try anything else, trusting the tried-and-true SEO methods that they are familiar with.… Read more
Digital Marketing • Social Media
November 8, 2019 • 3 min read
How Business Owners and Their Teams Can have a Healthy Relationship with Social Media Have you ever heard of a digital detox? It’s exactly what it sounds like. Oxford defines it as “a period of time during which a person refrains from using electronic devices such as smartphones or computers, regarded as an opportunity to reduce stress or focus on social interaction in the physical world.”… Read more
Digital Marketing • Social Media
November 6, 2019 • 3 min read
Are you creating the best content you possibly can? How do you know, and what exactly makes good content? Has the content that you created over the past weeks and months sparked joy for you and your followers? There are a few ways to measure how successful your content is.… Read more
Digital Marketing • Social Media
November 4, 2019 • 2 min read
In an increasingly automated world, customers are seeking more personalized service, and they want to know that they matter to the businesses they deal with. As advanced as some AI has become, there is no replacing the human touch. If you are not engaging authentically with your audience as a human, you are missing an opportunity to gain customer loyalty and grow your business.… Read more
Digital Marketing • Social Media
October 30, 2019 • 2 min read
Marketing is not what it once was. In the past, it often consisted of publishing a few print ads and maybe a radio or TV ad, depending on the budget available. Today, however, consumers expect businesses to do more than just sell to them; they are looking for a relationship.… Read more
Digital Marketing • Google Ads
How Physical Stores Benefit From the Surge in Online Shopping
November 19, 2020 • 3 min read
Digital Marketing • Search Engine Optimization
November 7, 2020 • 4 min read
Everyone Has a Story—How ‘We’re a Big Deal’ Celebrates Canadian Creatives
November 6, 2020 • 3 min read
