Google recently announced the release of their new Search Console to the general public. This new Search Console allows verified users to access the new Index Coverage, AMP status, Job Posting Reports and Search Performance. Last summer, Google started rolling out a beta version of their new Search Console to a select few and on January 8th they announced the public release.
Like other companies in the industry, Google wanted to test the waters with a small group of users before embarking on a full-blown rollout. After testing the waters, Google decided to release the 4 most popular features on the new search console. If you haven’t experienced the new console yet, we have outlined the 4 new features you already have or will soon have.
The new Index Coverage report will now show you a lot more information. The new system will send you alerts when you have an indexing error, so you can get to the bottom of the issue and correct it faster. If you are looking up a specific issue, there will be a string of diagnostic tools to help you understand the issue. This can be shared with your team via a share button. You can even check your action by clicking on a “validate fix” button.
The new Search Performance report will include more detailed data, including impressions, clicks, CTRs, current position, average ranking, and allowing you to see up to 16 months of backdated data. This section has seen a big push by the public to be expanded and it looks like it won’t disappoint!
Accelerated Mobile Pages (AMPs) is being updated to include a new report that covers their performance. This will allow you to monitor your AMP performance, see how your pages are displayed and allow you to see errors that may arise.
If you post job listings on your website, you will be able to check out the new Job posting report. The new Search Console will allow you to view stats and monitor their performance, and show any indexing issues and how you can resolve them.
How Will This Affect the SEO Community?
There are a number of ways this is going to affect the SEO community. These new features will help improve communication processes when there is a website error and need to let the team know. Also, that “validation fix” button will definitely enhance the confidence in your work. These new features will also provide more transparency about the search performance data, which has been somewhat limited in the past. Not knowing some aspects of your performance, or having conflicting data is not something an SEO enjoys dealing with, so this change can’t come soon enough. Hopefully as these changes are rolled out to all of the general public, they will prove to be a huge advancement for increasing transparency in the SEO community.
If you need more information, check out the Google Webmaster Blog to read more about their new features.