The internet is rapidly changing the expectations of clients. Ensuring your sales executives are up to date with these processes is essential if you want to keep up with your competition. Social media is the ideal platform to allow you to get up close and personal with your audience. It is pushing clients ever closer to the brands that they invest in and how you use this medium can be the difference between success and failure.
The plethora of social media platforms available can often be overwhelming. Deciding which one to use and invest your time in can be difficult. Twitter and Google+ are a great place for businesses to start. They are among the most developed social networks and have a vast audience at their fingertips for you to utilise. They also offer numerous ways for you to interact and engage with both new and existing clients alike. Read on for some top tips on how to utilise these social networks to boost your sales.
Most brands have already jumped on the social media bandwagon and have some form of business profile up and running. You can take this to the next level by creating personal accounts for your sales staff. This does not mean sharing your bleary eyed photos of the weekend or cute baby photos, but an account which is specific to work. This approach is most effective on Twitter. At Steel City Marketing there is the general company account @SteelCity_M and others for individual sales staff, for example: @Paul_SCM. This allows your clients to interact directly with their representative and prevents missed phone calls or lengthy emails.
Social media is a great way for your clients to get a response immediately. They can contact your sales representative directly and get answers to problems before they get bored and move onto another brand. Develop a long lasting relationship with your clients by making sure that you are always there when they need you.
Google + Hangouts offer you a way to video conference call up to nine people at a time. They can provide sales staff with a variety of amazing benefits. If hangouts are used effectively; they can save you both time and money. Instead of lengthy sample mail outs, you can run product launches on here; giving the client the opportunity to see more samples and faster. You can discuss strategies, make pitches and interact with multiple people from one company instantaneously.
Both Twitter and Google offer you a way to keep tabs on what your clients are searching for. You can set up both Twilerts and Google Alerts which are delivered direct to your inbox. Using relevant keywords of your choice you will know when a client is looking for a specific product or even just praising your brand. This is fantastic for keeping ahead of trends and also developing new products and concepts for clients before they even contact you about it.
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There is no point developing your online persona if you don’t share it. At Steel City Marketing we include our profiles in our email signature, produce promotional gifts branded with our twitter handles on and ask clients for theirs. Most people are involved in some sort of social media so get interacting now.
On one final note, it always worth bearing in mind that you should not take yourself too seriously. Social media is just that: ‘social’. It is a way to humanise yourself to a client; befriend them; make them laugh. These platforms have more down time so they won’t be rushing to get onto their next call.
Guest Blog thanks to: Steel City Marketing is a promotional gifts company situated in the heart of Sheffield. They provide inventive marketing packages to small and large clients across the UK. With over ten years in the business, they are confident in their ability to infuse your marketing campaign with fresh ideas and drive forward your intended aims to success.
If you are interested in becoming a guest blogger for Marwick online marketing company drop us a line via the website.