What You Need to Know When Learning SEO

Christian Thomson

Christian is a British-born entrepreneur and founder of Marwick. For over 19 years, Christian has successfully helped businesses excel in digital marketing.

When you first start to explore the idea of working online—whether as a blogger, affiliate marketer, or something else—you start to hear about the different things that you should be learning. One of the big ones is SEO, and it seems that some people find it a bit intimidating.

Learning SEO seems like a daunting task, partly because there is much to learn, and partly because it is something that grows and changes over time—especially when Google changes their metrics. How do you even begin to learn something like that?

Well, like anything else, the best approach is step-by-step. Taking your time to understand is always a good thing, and you will find that once you break SEO down to its basics, it really isn’t as overwhelming as it might first seem to be.

So, when faced with learning SEO, where does one start?

Take the Big View

You probably know what SEO stands for, but make sure you understand what it really means. SEO is all about optimizing your site and making it more visible by ranking higher in search. There are a number of ways to approach this, but some key points are relevance and authority.

Your relevance will be determined by how well your content matches what a user is searching for. Creating great content and using appropriate keywords will help here. Authority, meanwhile, can come from things such as inbound links, quality content, and how trustworthy Google considers your site to be.

On-Site Optimization

This probably sounds fancier than it is. Basically, it involves using various tactics—usually quite simple ones—to increase your site’s visibility. Optimizing your titles, including your keywords in your meta descriptions, and providing high-quality content on every page are some of the tactics that you can use to facilitate being indexed by search engines and improving your rank.

Content Marketing

We’ve already mentioned this above, but it’s worth stressing that high-quality content is very important to developing your SEO. Your content will allow you to optimize for your target keywords, and over time, you can use it to build your authority as well as a loyal audience. Knowing the basics of content marketing is something that you should be sure of right from the beginning.

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Building Links

Having quality links is similar to having quality content, except that the purpose of building links is to connect to content on other sites. One popular way to do this is do guest posts, which will allow you to grow your brand while building links back to your site.

Some will say that link building isn’t as important as it used to be, but anything that makes your site more visible and brings visitors is worth pursuing. Learning to build quality links can be a very useful part of your SEO strategy.

Keyword Research

Something that you will probably hear about quite often when discussing SEO, is Keyword Research. Like link building, however, you may hear that keywords are not as important as they once were, due to Google search focusing heavily on intent and context.

Still, you should have a good grasp of keywords and how they are used. Be aware of both head keywords (short, high-volume keywords) and long-tail keywords (longer and more conversational keywords).

These are just some of the elements of SEO that you will learn but are a good place to start. SEO needn’t be intimidating. In fact, it can be fun to learn, and certainly the more you invest into it, the better your site should perform.

Just remember that while learning about SEO is great, putting it into action is what will benefit you.

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